Women's wear designer specializing in functional and sexy designs. Inspired by outdoor activities and extreme sports, the collections reflect the elements of air and speed, blending mystery, functionality, and sexiness. Functionality is reimagined through a futuristic, feminine, and adaptable lens. NOEL is designed for movement, seamlessly bridging extreme sports, everyday wear, and bold self-expression. Key responsibilities include: Transforming creative ideas into detailed tech packs, including relevant sketches, artworks, and specifications for fit, material, color, and trimmings. Finalizing themes and fabrics, and developing storylines and mood boards. Collaborating with factories to monitor sample production and ensure quality. Partnering with makeup brand SIT.E to launch their first clothing collection, designing crossover pieces between SIT.E and NOEL. Designing a complete collection of twelve looks for SIT.E’s “Le Sang d’un Poète” (men’s and women’s). Styling SIT.E’s runway shows, photoshoots, and videos. Creating and overseeing photoshoots for NOEL and SIT.E collections, ensuring the brand message is conveyed clearly through visuals. Liaising with Key Opinion Leaders (KOLs) for brand partnerships, product seeding, and influencer collaborations in both Chinese and overseas markets. Conducting marketing research in both Chinese and international markets to analyze trends, consumer preferences, and brand positioning. Attending fabric trade shows, liaising with suppliers and factories to select fabrics. Working closely with the Product Management team on all aspects of collection realization. Participating in weekly factory meetings to adjust and finalize samples. Collaborating with the Product Design team to maintain cohesive storytelling and uphold brand values. Allocating resources effectively to meet business schedules, key dates, and seasonal deadlines.

Creating fashion-focused and trend-driven mood boards, along with in-depth research into designs and garments, to assist manufacturing companies in China in developing their own collections for export to international clients. Partnering with makeup brand SIT.E to launch their first clothing collection, designing crossover pieces between SIT.E and NOEL. Designing a complete collection of twelve looks for SIT.E’s “Le Sang d’un Poète” (men’s and women’s). Styling SIT.E’s runway shows, photoshoots, and videos. Part-time Art Teacher for children aged 2 to 7 years old, responsible for conducting engaging and interactive art workshops. The role involves introducing young students to various art techniques, fostering creativity, and encouraging self-expression through hands-on activities. The teacher will guide students in exploring different materials, colors, and methods, tailored to their developmental stage, while creating a fun and supportive learning environment. The goal is to inspire young minds, help build their motor skills, and develop their artistic interests in a playful, age-appropriate manner.

• Analysing Chinese and global market trends and consumer behaviour • Liaising with marketing team to coordinate events during fashion week • Attending fashion weeks in Paris and Shanghai • Creating training pack and making store visits to educate customers on Both products • Weekly meeting with design team and factory to discuss the products development • Monthly visit to the factory to check the process of production

Charlotte Knowles, Alex Mullins, Steven Tai, Minki, Self Portrait, BIIS • Maintaining excellent relationship with international stores (Galleries Lafayette China, Lane Crawford, Harvey Nichols, Dover Street Market International, H-Lorenzo, 10 Corso Como Shanghai, Le Bon Marché...) • Responsible for managing and maintaining the client database by researching and keeping up to date with markets changes for all territories incl. (APAC) • Cross check and file all documentation issued by assigned brands eg (OCs, invoices, payments,deliveries, shipments) • Developing a pricing strategy with the Sales Manager per Brand • Attending seasonal sales meetings during Paris Fashion week sales campaign • Creating a critical path and developing strategic target plan per brand, securing appointments for sales campaign, negotiating payments terms with clients • Creation of seasonal brand analysis • Trend analysis each season, collecting all information • Analysis of business performances and OTB allocation by brand • Creating Brand training pack, brand portfolio, sales campaign invite • Uploading orders and products on Zedonk • Monitoring sell-through across the brands and making store visits to educate customers on the products knowledge • Managing The Alphabet website and Instagram • Updated constantly Solid knowledge about the digital universe in general. Rising social networks and how the consumption is going • Following up the latest contents related with fashion that appears in social media, catwalks, magazines, all the fashion brands creative director's news, celebrities, KOL’s and new brands emerging • Traveling around key locations, joining the most relevant fashion talks, museums, art exhibitions, places and areas where the latest fashion patterns are emerging in different social groups and generations

FACETASM, Christopher Raeburn, Christopher Raeburn X Save the Duck, White Mountaineering x adidas, DGNAK, Chalayan Denim, Sunnei, GSTAR Aithor Troup. • Maintaining an excellent relationship with a number of keys accounts worldwide • Developing strategic target plan and actively seek out new accounts. • Monitoring sell-through across the brands and making store visits to educate customers on product knowledge • Creation of seasonal brand analysis and sales reports (sales per country, best sellers, client’s feedback) • Developing a pricing strategy/price range with the Sales Director and Manager per brand • Editing the designer’s collection for each sales campaign • Scheduling and attending appointments during sales campaign in Paris, London, Shanghai, Milan • Liaising with accounts team regarding deliveries, payments, returns, shipping, bulk orders, OC, PO • Strong awareness of market trend and brands • Responsible for managing and maintaining the client database updated • Ensure all the information are input correctly in JOOR system • Reached seasonal targets set by the showroom Directors • Weekly meetings with the sales team (Managing Directors, General Managers, Country Managers,Sales Directors, CEO) on developing strategic target plan per brand, securing the appointments for the sales campaign, discuss payment terms • Creating Brand Training Pack, Brand portfolio, sales campaign invite

• Liaising with top clients as VIP Stylist (Lenny Kravitz, Janet Jackson, Metallica etc...) • Advise on the commerciality of product and work with Director on a buying scheme • Sold the most expensive item worldwide retailed for 84 000 euros.

• Reporting to showroom Director • Assisting sales team during showroom appointments • Researching new markets and prospects stores in Asia • Order processing and creating line sheet • Maintain the Visual Merchandising standards of the showroom • Modelling experience ( in model agency Paris/London/ Sao Paulo ) and free lance RETAIL EXPERIENCE

• Working closely with the womenswear Buyer to determine the best sellers in the high-end division • Responsible for visual merchandising on the luxury floor • Liaising with VIP customers for special launch in-store and updating clients of new products in store • Achieved sales target set by Store Manager in the first 6 months • Contributed to the best sales performance on the shop floor • Received daily Designer sales training and became highly knowledgeable (YSL, Celine, AlexanderWang etc...)

BA Fashion Design & Accessories

Bachelor's degree specialized in Communication and Management.