Managed the community events and partnerships for an online imported grocery platform serving expatriates in China. •Increased northern region communities by30%and reactivated10%of southern region collaborations. •Contributed30%of the total annual marketing and sponsorship event participation. •Customized exclusive offers to meet specific community needs,driving engagement and new customer acquisition. •Launched the monthly branding campaign,The Taste Experience,through online and offline channels.

Led operations and marketing for a premium air purification brand catering to expatriates in China. •Managed and optimized online stores(website,Taobao,WeChat mini program). •Developed targeted content for WeChat and creating effective sales tools to increase customer engagement. •Established partnerships with international schools and organizations,securing key promotional collaborations. •Collaborated with the IT team to enhance user interface for website and mobile app,improving customer experience. •Ensured seamless operations by coordinating logistics,warehousing,service teams,and client interactions. •Managed renewals for service and supplier contracts,ensuring consistency and quality in service delivery.

Contributed to the growth of the listings platform connecting expatriates with local businesses. •Secured marketing partnerships with lifestyle businesses in Shanghai's expatriate community. •Boosted platform visibility through WeChat content,paid ads on Facebook and LinkedIn. •Led UI redesigns of app and website,adding interactive and revenue-generating features. •Organized first major event,acquiring sponsors and vendors,and creating promotional materials.

Managed marketing strategies and supported day-to-day restaurant operations for two locations. •Rebranded restaurant through redesigned menu and promotional materials. •Coordinated in-store events,ensuring timely execution across departments.

•Recommended impactful changes to the roaming guide and airport kiosks,enhancing customer experience. •Coordinated with internal and external teams to prepare creative briefs and deliver high-quality content. CONTACT INFO

Short Term Specialist Course

Intermediate Chinese Language Study

Bachelor's