Description: Conducted field visits to interior Sindh, including Sukkur and Khairpur, to oversee project implementation and ensure smooth operations. Collected and analyzed data from ground staff to evaluate KPI and non-KPI achievements, ensuring accuracy in reporting. Contacted district heads to gather missing information, maintaining comprehensive records. Prepared detailed reports in MS Word with professional formatting for stakeholders. Coordinated with the digital team to design impactful communication materials for campaigns. Facilitated partnerships by negotiating and finalizing Memoranda of Understanding (MoUs) with various organizations for CSR initiatives. Verified and cross-checked data from Excel sheets with field records to ensure consistency and reliability.

Description: Responded promptly to customer queries across multiple platforms, maintaining a 95% satisfaction rate. Developed and executed content calendars for 7 Facebook and Instagram pages, boosting engagement by 25%. Directed graphic designers to create visually engaging, brand-consistent posts. Organized events and conducted customer calls to enhance brand reputation and trust.

Description: Wrote SEO friendly blogs for the company and published it on Wordpress

Description: Promoted courses through compelling presentations and strategic word-of-mouth marketing, increasing enrollment by 15%. Enhanced course visibility by reposting information on LinkedIn, resulting in higher engagement. Attended meetings to understand client needs and provided actionable solutions to address concerns.

Description: Executed video marketing campaigns, leading to a 20% increase in online visibility. Developed content for web pages and social media channels, driving brand awareness. Represented the company at Bahria University’s job fair, strengthening recruitment efforts. Authored SEO-optimized blog content that increased web traffic and engagement.

Description: Conducted online interviews and actively participated in webinars. Produced high-quality content for webinars and designed posters using Canva. Wrote compelling and informative press releases for online events.

BS Mass Communication with specialization in PR and Advertising