We are a global leader in branded e-commerce, focused on providing high-quality furniture and home products. With robust supply chain management and effective logistics solutions, we deliver a pleasant living experience across a wide range of "home and lifestyle" scenarios. The English name, AuGroup, reflects our commitment to excellence. "Au" stands for gold, symbolizing outstanding quality, and we aspire for every employee at AuGroup to shine and become their best selves. We consistently strive to create products that are beloved and recognized by the public, akin to gold. "Group" signifies a collective of people and a series of products, representing a whole. As a multinational enterprise, we aim to create greater value for the world and become a proud foundation for our nation. As an internet brand operator, AuGroup is driven by the mission of "Connecting the World, Creating Beauty." Leveraging our multi-brand operational capabilities, comprehensive digital support, supply chain management, and flexible organizational structure, we effectively penetrate various "home and lifestyle" scenarios. We meticulously craft aesthetically pleasing, high-quality, and functionally advanced products across furniture, power tools, appliances, consumer electronics, and health and fitness categories, primarily engaging in cross-border B2C business through third-party online platforms like Amazon.