Feimei is an international new consumer skincare brand company and a leading player in domestic cross-border e-commerce. Feimei is dedicated to providing high-quality skincare products to young female users in Asia. Its skincare brand Skintific ranks first in sales across various online and offline channels, including TikTok, Shopee, Lazada, Watsons, Sephora, and Mannings. Feimei employs a multi-dimensional and digital marketing system, covering international media platforms such as TikTok, Instagram, YouTube, and Facebook. The marketing strategies include TV and variety show sponsorships, endorsements by top influencers and celebrities, live streaming, and private traffic methods. Feimei has established a brand matrix across multiple countries, with a strong reputation and user base overseas. The company has subsidiaries in Guangzhou and several other countries, as well as multiple overseas warehousing and logistics centers. Feimei's core team comes from Alibaba and Huawei, applying advanced online internet thinking and models to efficiently manage the company's operations.