Global Marketing Director(Brand)
35000 人民币~40000 人民币/每月
全职
10年以上
刷新于 10 个月前
69 查看
9 申请
宁波, 福州, 深圳, 上海
分享
工作职责
Description and Responsibilities
We are seeking an experienced and dynamic Marketing Director plays a crucial role in driving the
company's business growth, increasing market share, and improve the company's brand awareness
and perception.
1. Strategic Planning and Goal Setting
Analyze market trends, competitive landscape, and internal company resources to formulate longterm and short-term marketing strategies.
Establish clear, measurable, achievable, relevant, and time-bound (SMART) marketing goals.
2. Global Team Management and Leadership
Build, train, and manage an efficient marketing team, clarifying the responsibilities and tasks of
global team members.
Motivate global team members, create a positive working atmosphere, and enhance the team's
cohesion and execution ability.
3. Market Research and Analysis
Organize and supervise market research activities, collecting, analyzing, and evaluating
information related to consumer needs, competitors, and industry trends.
Based on research results, provide suggestions for the positioning of the company's products or
services to meet market demands and maintain a competitive edge.
4. Brand Promotion and Management
Develop and implement brand communication strategies to increase the company's brand
awareness, reputation, and loyalty.
Ensure the consistency and standardization of the company's brand image to maintain brand value.
5. Marketing Campaign Planning and Execution
Plan and organize various marketing campaigns, such as online and offline promotions,
advertising placements, public relations activities, and sales promotions.
Monitor the effectiveness of marketing campaigns, conduct evaluations and optimizations to
improve the return on investment.
6. Budget Management and Resource Allocation
Be responsible for budgeting and controlling the marketing department, and allocate resources
rationally to ensure effective utilization.
Evaluate the cost-effectiveness of various marketing activities and optimize budget expenditures.
7. Partnerships and Alliances
Search for and establish partnerships with external partners, such as advertising agencies, media,
industry associations, etc.
Oversee the implementation of cooperative projects to ensure the desired cooperation effects.
8. Market Information Monitoring and Reporting
Continuously monitor market dynamics and changes in competitors, and adjust marketing
strategies in a timely manner.
Regularly report the progress and achievements of marketing work to senior leaders, providing
decision-making support data and suggestions.
职位要求
Qualifications:
• Bachelor’s degree in Marketing, Business, or a related field. MBA or advanced degree is a plus.
• Minimum of 15 years of experience in marketing, with at least 8 years in a leadership role.
Experience in the TIC Industry is highly desirable.
• Proven track record of developing and executing successful marketing strategies.
• Excellent leadership and global team management skills.
• Strong analytical and problem-solving abilities.
• Exceptional communication and interpersonal skills.
• Creativity and Innovation: The capacity to come up with creative marketing ideas and innovative
approaches to stand out in a competitive market.
• Relationship Building: Strong networking and relationship-building skills to collaborate with
partners, agencies, and clients.
• Budget Management: Skills in budgeting, financial planning, and resource allocation to ensure
efficient use of marketing funds.
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