Key Responsibilities. - Develop locally relevant brand stories and sales stories based on existing materials and guidelines. - Identify and validate target consumers and our reasons to believe. - Develop a marketing communications matrix and execute to maximise efficiency in building a complete business. How you will play a role - Lead and be responsible for marketing strategy/direction for international markets and seasonal marketing execution. - Develop plans that will increase brand awareness and sales through messaging and media relevant to riders and prospective riders. - Work cohesively with the global team to properly manage the stakeholder matrix. Winning Factors - Strong understanding and appreciation of different rider/consumer segments and know how to effectively empower across channels. - Strong experience in digital and social engagement, advertising, event activation. - Understands what it takes to be commercially successful, with strong financial acumen and the ability to align marketing with sales goals. - Ability to lead multiple teams while aligning their understanding, education and execution with other teams across the organisation. - 8-10 years of marketing experience with extensive experience in management and team leadership. - Excellent communication and writing skills, strong presentation skills, and a great teammate. - Extremely creative and experienced in identifying target audiences, designing digital campaigns to engage, advise and empower Are you ready to combine your passion for an active lifestyle with a meaningful, multi-faceted career in the esports industry? At Andaseat, we encourage our team members to explore a variety of functional roles throughout their careers. We value curiosity, a desire to try new things and a passion for learning about all aspects of the business. No matter where you start with the company, you can decide where you want to go, whether it's marketing, product development, sales or international assignments. Join us and make the world a happier place through fun and games while building the career of your dreams! We're looking for a proven leader to develop, direct and coordinate Andaseat's complete marketing plan, driving brand strategy online and in-store. You will balance multiple results-oriented teams in a fast-paced, ever-changing environment, working with product, supply chain, sales, and operations teams to refine strategies and build consistent, lasting messages that drive brand and business success.

Preferred Qualifications: 1, 4-year BS/BA degree in Marketing, Business and/or Communications. 2, Proficient in website and marketing analytics tools. 3, Proficiency in writing, speaking, Microsoft Suite products, Adobe products, etc. 4, Fluent in English and Chinese. 5, Enjoys and is a true gamer.