(10/2022 – 07/2024) - Report: Executive Director / CEO Solutions Manager (03/2020 – 09/2022) - Report: Technical Director Business Intelligence Specialist (03/2019 – 02/2020) – Report: Solutions Manager · Strategic Planning: Development and implementation of strategies to achieve the BU's goals and objectives, aligning them with the overall corporate strategy · Sales Team Management: Sales pipeline monitoring (cross-sells, up-sells and new sells), churn, conversion rate, NPS and sales plan execution · Budgeting and Financial Oversight: Financial performance management of the BU, including developing budgets, forecasting revenue and controlling expenses · Team Leadership and Development: Mentoring and developing team members, encouraging professional growth, enhancing individual capabilities and promoting a positive and productive work environment · New business identification, strategic partnerships development and maintenance of competitiveness, understanding customer needs and industry trends · Product Development: Oversight of the development and launch of new services, ensuring they meet market demands and organizational goals · Customer Relationship: Maintenance and development of relationships with key customers · Operations Management: Oversight of the daily operations, ensuring efficiency and effectiveness of the processes · Reporting: Providing regular reports to senior management about BU performance, challenges and opps · Performance Management: Performance monitoring through KPIs and OKRs for data-driven decisions making · Multifunctional Collaboration: Collaboration with other BUs exploring synergies to achieve organizational objectives · Compliance and Risk Management: Compliance assurance with regulations and policies and risk management effectively · Market research (VOC) to capture consumer insights about new services and solutions · New business development for IoT, AI, wireless communication, consultancy, blockchain, remote sensing, regulatory affairs and renewable energies areas Results: · R$ 140 million in Revenue over the last 5 years · Implemented commercial and operational strategy with the integration of labs environments (5G, Open RAN, Wi-Fi, UWB, VSAT, Cybersecurity, Safety, EMC, SAR, etc.) that resulted in 37% growth in Revenue and 50% in Profitability over 3 years (Period: 2021-2023) · Developed strategic partnerships that resulted in attracting investment of more than R$ 23 million, positioning the laboratory complex as the most modern in Brazil · Achievement of 238% of the sales target and growth of 23.9% in revenue and 57.7% in profitability in 2023

(10/2017 – 07/2018) - Report: Commercial Director · Go-to-Market Strategy: Definition of strategies for new product launches and updates · Market Research and Analysis: Identification of customer needs and market trends · Product Lifecycle Management: Oversight of the product lifecycle with focus on continuous improvements · Budget Management for marketing initiatives · Cross-Functional Collaboration with multidisciplinary teams · Sales Enablement: Sales teams empowerment with tools, resources and trainings · Customer Engagement to gather feedback to refine products offerings and marketing strategies Results: · Implementation of a wireless network solution in a strategic client (project value: R$ 6 million) · Project development to structure sales channels to maximize sales

(07/2016 – 05/2017) - Report: Sales Manager · Channel Strategy Definition: Creation and implementation of strategies for different sales channels to meet the corporate goals · Relationship Management: Building and maintenance of strong relationships with distributors and resellers (collaboration and support) · Channel Performance Analysis: Performance monitoring of the sales channels · Training and Support to the channel partners ensuring their understanding about the products and sales strategies effectively · Promotion and Marketing: Working closely with marketing teams to develop promotional materials and campaigns tailored for specific sales channels · Budget Management: Oversight of budgets related to channel sales initiatives, ensuring effective allocation of resources · Sales Forecasting: Preparation of the sales forecasts and alignment with the overall business objectives · Compliance and Standards: Ensure the sales channels adhere to company policies, regulations and performance standards · Market Research: Identification of potential new sales channels and business opportunities Results: · Visits and training sessions with channels and clients located in the south and southeast regions to maximize sales results (R$8 million per year)

(02/2013 – 12/2015) - Report: Marketing and Sales Manager (10/2010 – 01/2013) - Report: Marketing and Sales Manager · Product Strategy Development: Definition and implementation of Go-To-Market strategies for Intelligent Transport Systems (ITS) products and solutions through market trends and competitiveness analysis · Product Lifecycle Management · Portfolio Management (Roadmap) adopting NPI methodology, with closely interaction and collaboration with multidisciplinary teams to ensure the alignment and assertive products development · Budget Management: Product marketing budget management, ensuring resources are allocated effectively · Stakeholders Management: Effective communication with government agencies and strategic customers · Project Management (based on the Lean Six Sigma methodology) · New business development, sales channels and after-sales support (technical assistance) Results: · Implementation of a pioneering pilot gantry with Multi Lane Free Flow technology for toll systems, functioning as a global laboratory interconnected with the 3M US and 3M UK engineering teams · Technological optimization studies to adapt to the Brazilian market, based on data collected in real time · Negotiation and implementation of the first Vertical Signage Inventory System on the Anhanguera and Bandeirantes highways, administered by CCR Autoban · Inventory of more than 10,000 signs on a stretch of 660 linear kilometers, completed in 8 months · Project awarded by 3M Global for its pioneering spirit and innovative business model

(Certification Body Designated by ANATEL and Accredited by INMETRO – OCD e OCP) Position: Technical Manager (03/2005 – 03/2010) – Report: CEO Telecommunications Engineer (09/2001 - 02/2005) – Report: Technical Manager Trainee (04/2001 - 08/2001) – Report: Technical Manager · Team Management: Technical team management providing guidance and mentorship · Technical Guidance: Expert advice and technical support to the clients and other internal areas · Training and Development: Team training through ongoing education in relevant technologies and practices · Quality Assurance: Implementation of processes to ensure compliance with quality standards and established requirements · Technical Leadership: Coordination of technical discussions about regulatory affairs with ANATEL, international agencies and partnerships · Budget Management: Efficient control of the budget allocated to the technical area · Risk Management: Identification and mitigation of potential risks in technical projects · Technical Analysis: Conduction of certification projects for telecom products (ANATEL)

Business Management

Electrical Engineering