(13 years 2 months) **Strategic Leader: Led a team of 80+ merchandisers, expanding the customer base by 12% and securing a presence in 4 new markets through a strategic business plan. Achieved consistent sales execution during peak periods (GITEX, DSF) ensuring smooth operations and hitting targets. **Data-Driven Sales Growth: Leveraged market data to craft promotional plans, consistently exceeding yearly sales targets by 25%. Identified 2 new market opportunities and predicted trends through consumer buying pattern analysis. **Regional Market Expertise: Developed and executed tailored quarterly sales strategies for the UAE and GCC markets, increasing penetration across 4 regions. Secured partnerships with 12 key retailers through effective collaboration with the marketing team to promote Intel Processors. **Relationship Builder & Negotiator: Built strong relationships with key partners, boosting sales by 10%. Negotiated favorable sales contracts with a 15% profit margin increase, fostering mutual growth. **Performance Optimizer: Analyzed sales data (sell-out/sell-in) to identify areas for improvement, resulting in a 2.5% improved sell-through rate. Collaborated with distributors to optimize inventory management, ensuring product availability. **Sales Enabler & Trainer: Empowered partners and retailers through regular training sessions, leading to a 12% increase in partner sales. Managed the sales pipeline effectively, growing it by 7% for future success. **Market Representative & Industry Influencer: Represented Intel Processors at 6 industry events, securing 50+ new leads and boosting brand awareness. Stayed ahead of the curve by keeping up-to-date with the latest market trends, consumer behavior, and technological advancements (UAE & GCC).

(4 years 5 months) **Increased Branding Revenue by 192%: Grew branding income from 1.2 million AED to 3.5 million AED (2008-2010), exceeding sales goals and significantly boosting company visibility. **Secured High-Value Branding Deals: Negotiated and closed branding deals worth 750,000AED to 850,000AED with major brands like Samsung and LG, securing substantial revenue streams. **Developed Comprehensive Marketing Materials: Created compelling technical and non-technical presentations, PR campaigns, articles, and newsletters, driving brand awareness and customer engagement. **Executed Successful Marketing Programs: Designed and implemented marketing initiatives that led to increased company exposure, customer traffic, and significant sales growth. **Empowered and Supported Sales Team: Engaged and informed staff on media and marketing outcomes, fostering a collaborative environment for successful sales execution. **Streamlined Workflows: Managed document and creative material distribution between staff, ensuring efficient workflow and project completion. **Developed Innovative Branding Strategies: Created new branding strategies and marketing collateral to drive business development, achieve revenue targets, and strengthen brand identity. **Implemented Targeted Digital Strategy: Developed and implemented a digital strategy that improved business performance, aligning brand advocacy efforts with online channels