LightInTheBox Holding Co., Ltd. (simplified Chinese: 兰亭集势; traditional Chinese: 蘭亭集勢; pinyin: Lántíng jí shì) is an international online retail company that delivers products to consumers in over 200 countries and territories.It sells lifestyle products through LightInTheBox.com, MiniInTheBox.com, and its other websites, which are available in 26 major languages as of October 2013. History LightInTheBox was founded in June 2007 by Quji (Alan) Guo, Xin (Kevin) Wen, Liang Zhang, Jun Liu and Chit Jeremy Chau. The company operated as Light In The Box Limited until March 2008, when it was restructured and incorporated as LightInTheBox Holding Co., Ltd., acting as the ultimate holding company. The founders of LightInTheBox took the opportunity to build a company that would take advantage of China’s manufacturing and supply chain. On June 6, 2013, LightInTheBox opened for trading on the New York Stock Exchange (NYSE) under the ticker symbol "LITB". In the three months leading up to June 30, 2013, LightInTheBox cleared $72.2 million in net revenue with 1.2 million customers served in the second quarter of 2013. Products and services As of October 2013, LightInTheBox offers products in three core categories: apparel, small gadgets, and home and garden. As of March 31, 2013, LightInTheBox had more than 220,000 product listings, and added an average of 14,000 products each month in the preceding three months. LightInTheBox uses global online marketing platforms such as Google and Facebook to reach consumers, accepts payments through major credit cards and electronic payment platforms such as PayPal, and delivers goods via major international couriers, including UPS, DHL and FedEx.