Developed and implemented lead-generation strategies, increasing lead conversion rates by 13%. Conducted market research to identify potential customers and industry trends. Collaborated with sales teams to refine target market strategies and develop effective marketing tactics. Maintained relationships with strategic partners and vendors to expand outreach and generate referral leads. Designed and delivered training programs for new hires to ensure successful onboarding and performance.

Taught COMM 150 - Fundamentals of Oral Communication, focusing on verbal and nonverbal communication. Developed and delivered lectures, facilitated student discussions, and designed course materials. Created inclusive and equity-driven classroom environments to enhance student engagement.

Executed live marketing events at major retail locations, achieving the highest average leads per quarter. Maintained a 62% lead conversion rate, exceeding company benchmarks. Set records for the highest lead generation at 2 key store locations. Coordinated closely with project managers to ensure seamless customer experiences.

Drafted press releases, media advisories, and social media content to engage audiences and promote research. Managed social media accounts, scheduled posts, and analyzed engagement metrics. Assisted in media outreach and engagement, strengthening brand visibility and thought leadership.

Developed and executed marketing materials and strategies for the Interweave Lancaster Art Festival 2023. Designed advertisement materials for major creative events, including Yarn Fest and Stitch Fest. Established strategic partnerships with industry organizations to boost event attendance.