Shane

Marketing Team Lead
市场策划住在 美国国籍 美国
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工作经历

Marketing Team Lead

RobotLAB Inc.
2023.02-至今(2 年)
healthcare, technology, and franchising. specialize in driving revenue growth through multi-channel campaigns, account-based marketing, and data-driven insights. My career spans managing global enterprise accounts, developing marketing frameworks for franchises, and consulting with startups to build brands, optimize operations, and secure funding. Passionate about leveraging technology and analytics to create impactful marketing solutions, I excel in team leadership, strategic partnerships, and aligning marketing efforts with business goals. Experience (2 years 2 months)

Sexual Assault Survivors Task Force Advisor

Office of Texas Governor Greg Abbott
2020.07-至今(5 年)
(4 years 9 months)

Freelance Marking Consultant

Freelance
2014.05-至今(11 年)
(10 years 11 months) Consulted with startups and SMES on brand strategy, business planning, and web development projects. Managed marketing automation and provided clients with analytics insights to optimize customer engagement. Designed and executed multi-channel campaigns across social media, email, and SEO, ensuring scalability and strong ROI. Built and redesigned websites with lead generation and long-term growth in mind, guiding product launches and operational strategies.

Marketing and Promotions Manager

NurseCore
2022.05-2023.02(10 个月)
Led marketing efforts for 29 branches, reducing CPC by 60% and increasing leads by 50%. Managed social media, email, and print campaigns to enhance recruitment and brand visibility. Created templates and assets for hiring efforts, optimized campaigns with data insights, and aligned marketing strategies with local branch needs. Collaborated with leadership to improve operations and reporting, delivering high-impact campaigns on time and on budget.

Marketing Director

Structural Kinetic Institute for Innovation (SKII)
2021.02-2022.05(1 年)
(1 year 4 months) Directed go-to-market strategies for healthcare, robotics, software, and engineering innovations, transforming prototypes into market-ready products. Managed marketing efforts for CSH Air, securing a $400K school district contract within the first year. Built strategic partnerships, developed affiliate networks, and supported business development with a focus on securing investor interest, including attention from Techstars. Led marketing automation efforts and multi-channel campaigns aligned with product launches.

Publisher

Refined Right News
2015.04-2018.09(3 年)
(3 years 6 months) Led a team of 25+ journalists, overseeing content strategy, web design, social media management, and advertising efforts. Developed media kits to attract sponsors, managed partnerships, and optimized the digital footprint to engage audiences. Guided the newsroom's operations while securing ad revenue and delivering competitive pay to contributors, demonstrating adaptive leadership in a dynamic environment.

教育经历

The University of Texas at Arlington

Marketing
2020.01-2023.01(3 年)

证书

Shane Snow on Storytelling Body Language for Leaders Communicating with Confidence Writing to Be Heard on LinkedIn Become a Thought Leader
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