- Content production on Tiktok, Instagram, Youtube and Facebook. Virtual Production through digital innovation & AI. Striking visuals and unique storytelling. Initiated and created the most popular and successful content channel program for a live streaming app with 400 million global users. Social media management and engagement. - Global PR: partnership with companies and brands; help with brands' new market entries in brand awareness and product sales. Brand and product launch event PR. - Helped an global production company with brand partnership for a celebrity TV show. Advised PR strategy for a fur certification network to find their next big story and break through tough challenges. - Influencer recruiting, outreaches & marketing, management, budget planning and negotiations. Brand partnership to connect talents with brands for content creation and event appearance. Built membership based influencers and brands network. - Pitches editors, influencers, businesses, organizations for partnerships, interviews & coverage. Write stories, news and press releases. Built media lists. - Event site management: coordinate production teams & assign tasks, operations and manage expenses. - Luxury brand strategy. Pitched and made presentations to French and American luxury brands. Conducted luxury brands market research and analysis. - Ecommerce: Tiktok shopping and innovative digital selling events for brands. Beauty & fashion merchandise Ecommerce sales and content creation. Disruptive strategy in virtual tech, future of retail/innovative store concepts. - Wrote thoughtful social media captions, industry trends and strategy articles. Produced business topics talk show content. Marketing strategy and market research. New market entry, industry trend analysis. - Account management & client services for brands. Business development, B2B sales & marketing, sales engagement, email marketing and CRM. - Built and managed teams of different disciplines. Created rules, policies, guidelines and culture for organizational optimisation.

- Digital Marketing & Sales Mentor for mentees: advice and tips for their jobs and businesses. Share industry knowledge, experience and give life changing guidance on career paths, choices and planning. Excellent and consistent mentee feedback and appreciation with proactive business, career, job advice and tips.

- PR for celebrity designers. Did media/press/influencers outreach, celebrity relations and dressing, influencer marketing, product seeding, press releases, fashion show invitation and request approval, show organization and production. - Secured fashion show invitations for celebrities and major influencers; handled celebrities relations at events. - Sustainable Fashion Forum PR and event organization. Pitched and secured invitations for major press, reknown designers and sustainable influencers for the event. Created a branding concept that is used in a government agency's press material to promote its fashion industry to the world. Supported brands at event. - Luxury clients development and management. Worked with Brand Managers, Brand Ambassadors at Saks. Gained retail and designer brand handbags, shoes, clothing, beauty brands knowledge for brands such as Louis Vuitton, Chanel, Dior, Gucci, Fendi, Prada, Valentino, Bottega Veneta, St Laurent, Celine, Christian Louboutin and many others. - Growth strategy and executives training: growth strategy plan, PR & branding for an online drinks brand; Growth plan for a Nordic Ecommerce accessories brand; 300K/month campaign optimization & budget planning for an online startup's 10M revenue goals. - Other projects: mobile video shopping app from idea to pitch; retail sales growth & retention strategy and retail shopping trends/insights analysis; Facebook chatbot mailing list campaign design and creation.

- Creative directions, Ecommerce and social media management. Retail sales at charity event. Fashion and society blogging. - Social media and content strategy. Developed the brand through various promotional, content and creative strategies. Wrote press releases and built business collaborations. - Social media influencer for Vanity Fair from 2014 to 2016 during the Oscars week with content creation, marketing, experiential and event marketing. Celebrity filled charity gala event organization. - Ecommerce store promotion and management from photo shooting, styling, lookbooks and creatives, product descriptions, Ecommerce system management to social media, content and influencer marketing; Facebook Ads, Google Shopping Network and other marketplaces promotion. - Merchandising and buying in Italy with high end designer brands clothing, shoes and bags such as Gucci, Prada, Valentino, Dolce& Gabbana, Dior, Burberry, Fendi, Jimmy Choo, Salvatore Ferragamo, Moschino, Miu Miu etc.

- Agency clients: Warner Brothers, MGM, AEG Worldwide, C3 Presents, Caesars Entertainment, Rag&Bone, True Religion, 7 For All Mankind, Splendid, Ella Moss, Nicole Miller, Hudson Jeans, Lululemon, J Brand, Rich & Skinny, C&C California, Joe’s Jeans, Lucky Brand, Paige, Petit Bateau, John Varvatos, Olay, Aria Resorts, MGM Resort, Life is Beautiful. - Brand strategy & marketing ideas for clients. Ecommerce and multichannel strategy, marketing mix, funnels, shopping cart optimization. Digital marketing & campaign strategy. Consumer, audience insights and media analytics. - Digital marketing through paid ads, SEO, copywriting, email and offline marketing etc. to market and sell physical or digital products on the websites.

Strategic Luxury Brand Management

- Visuals & Creatives - Fashion Marketing & PR - Fashion Media & Communications

Public Relations

GPA 4.8