Liu Xing

Partner
38 临床研究/医疗器械研发/生产/医疗销售/健康顾问/其它医疗职位住在 中国国籍 中国
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工作经历

Partner

Shenzhen Oasis Health Management Co.,Ltd
2018.04-至今(7 年)
Company industry: Medical / Health Services / Chronic disease / Diabetes Job description: 1, Business plan and strategy 2, the brand 3, product line 4, the channel and distribution 5, IoT and digital technology 6, medicine content Completed a round of financing on January 4,2019 Round b financing is expected to be completed by June 31,2019

Vice president of marketing

Beijing Dean Health Management Co.,Ltd
2016.11-2018.04(1 年)
company description: Beijing Dean Health Management Co.,Ltd. is a health management organization that brings together the medical resources of Beijing's top three hospitals. It provides efficient, fast and customized high-end health management services for individuals, families and enterprises. It is committed to health management and high-end medical treatment. It has become the most professional and comprehensive service brand. Company Size: 1-49 people Company industry: Medical / Health / Beauty / Health Services / Partner (first entrepreneurship) 2016.11-2018.04 Job description: 1, Business Model Marketing analysis, brand positioning, market validation and adjustment. 1, The advantages of enterprise core medical resources and customer resources. 2, Market research and health industry report. Including Industry trends, market capacity, market demand, pain points analysis, product structure, consumption scenarios, cost analysis. 3, Industry and competitor analysis. Including industry upstream and downstream, segmentation areas, direct competitors and trend competitor analysis; competing product analysis. 4, SWIT analysis and differentiated brand positioning. 5, Market validation and adjustment. In the process of actual marketing and company management, adjust the company's image positioning and business strategy. 7. Formulate the corporate strategy for the next two years. 2, Marketing Strategy product and service system, marketing system management, sales strategy and sales objectives, staffing and equipment, salary system, customer service system and related response mechanisms. 1, Product roadmap, pricing and packaging and advance to the marketing system. 2, Proof of distribution model, based on product demand orientation and product selling point guidance, including: online, offline, channel, cross-industry, 2c, 2b, 2b2c, 2h2c, agents, industry exhibitions, etc. 3, Formulate sales strategies for each channel, actual operation, verification, and training replication. Formulate annual marketing goals. 4, Establish service systems standards, link front-end marketing, establish customer emergency response mechanisms, unify call center service speech and guidelines, and satisfaction survey guidelines. 3, Business Operations, Medical operation, marketing, product, sales, customer service and other departments management. Human resources recruitment, compensation and performance appraisal. Administration Department, Purchasing Department, Finance department . 1, marketing department. website planning, copywriting editing, event planning, planning, brand promotion (SEO/SEM), brand public relations. 2, product department. product design and roadmap planning, submit product prototypes and specifications for sales, sales materials, selling point analysis and product training, supplier management, strategic partner management. 3, sales department, results-oriented, responsible for performance, monitoring CRM system and return results and regular training. 4, the customer service department, combing the process and phased improvement, service back-end and sales front-end role switching, double assessment. 5, human resources, functional team formation, core staff recruitment, establishment of evaluation mechanism. 6, administrative, procurement, financial department management investment is less, to ensure the smooth internal coordination of the above departments. 7, clear the team formation direction and personnel needs, clear job responsibilities and functions, clear assessment, reward and punishment, elimination mechanism. 4, Financing 1, the preparation of business plans and promotional materials, capital exchange and corporate brand public relations. 5. Enterprise culture 1, The external display of company image and brand image. 2, The internal culture of the enterprise. 3, Improve the sense of mission and responsibility, special on team atmosphere and group building activities, future career planning.

distribution director

BYBO Medical Group Co.,Ltd
2015.09-2016.11(1 年)
Company industry: Medical / Health Services / Dental clinic Performance of duties: Marketing Strategy 1, market research: gathering market intelligence from customers, competitors and industry. Focusing on customer spending decision-making psychology and competitor promotion strategies, industry information updates. 2, brand management: Implement and implement the Group's positioning and core appeals to the brand; The development of annual integrated marketing communications,The focus of brand promotion and the direction of control. 3, media delivery and relationship maintenance: Preparation, docking, execution, monitoring and effectiveness evaluation of the media placement plan. Establish media resources such as official media, advertising, public relations, and related journalists, and maintain good media relations. 4, channel cooperation construction Planning the market, the goal of channel development, forming a team, formulating development strategies and standardizing work patterns. Cultivate business cooperation mode, docking into various target channels, brand penetration and performance transformation in the whole field. Industry chain resources integration, the use of upstream and downstream resources, comprehensive access to target customers. Program writing, resource coordination, implementation and effectiveness evaluation of channel ground activities (only for large events or exhibition events). Integrate the characteristics of the channel of the big health industry and the medical industry, and create a new channel marketing model. 5, national market training, department management, recruitment, and public relations exchange activities. Others, such as the overall image packaging and maintenance of the brand, products, project packaging, corporate culture and so on. Sales management 1, Direct channel: Online: Human Resources Service Organization (National + Regional), Employee Points Benefits Exchange Platform, Healthy Product Sales Platform, Enterprise Free Platform, Community Convenience App Platform, etc. Enterprise: employees, executive benefits, VIP membership benefits. Institutions and associations: bar associations, returnees associations, entrepreneur federations, private physician services (third parties), etc. 2, Business cooperation Banking, insurance, Internet finance, associations, chambers of commerce, for-profit organizations, group companies, listed companies, foreign companies, private enterprises procurement departments, human resources departments, marketing departments, trade unions, EAP. 3, Market cooperation 4, Offline activities and stagnation marketing 5, Mobile medical and o2o 6, Referral and self-media marketing

Marketing Manager and Sales Manager

iKang Healthcare Group, Inc
2014.09-2015.10(1 年)
company description: China's largest brand medical examination institution, NASDAQ listed company in the United States, more than 200 direct-chain stores in more than 20 cities across the country. Company industry: Health Management Services Job description strategic management 1. Formulate and organize the implementation of the annual and quarterly marketing plans of the Group's Shenzhen region, and guide market personnel to formulate and refine the market execution plan of the region, organize, supervise and evaluate the implementation; 2. Monitor the market dynamics of competitors in the region and formulate corresponding response strategies. 2. Formulate new product listing plans and pass product listing information and product benefits points through effective use of market communication tools; Second, business objectives and plan management. 1. Responsible for coordinating the publicity work related to the listing of new products, and responsible for planning and implementing new product launch promotion, training and analysis. 2. According to the brand building strategy and plan, cooperate with the advertising company to produce creative brand or product advertising materials, and be responsible for effective delivery; responsible for creative and production sales tools related to brands, products and promotions, and other sales tools. Tools such as display counters are designed and produced. 3. Responsible for assisting the editor-in-chief of the publication to complete the editing and review of the enterprise publications; responsible for communicating with the editors of each edition, and supervising the completion of the compilation and printing of the publications in accordance with the provisions of editorial and management of the publications. 4, B2B business model support: planning and organizing brand promotion and customer maintenance activities, media public relations activities, public welfare activities. Specific forms such as Customer Appreciation, iKang Customer Festival, Wine Tasting, Premiere Film Festival, Human Resources Forum, Health Salon, Community Clinic, Charity Exhibition, Sponsorship Event, Merchant Alliance, etc. 5, b2c business model support: responsible for planning, implementation and evaluation of consumer promotions, channel promotions and other forms of brand promotion to increase sales and brand awareness. 6. Product declaration module: Responsible for various market launches, such as various media advertisements, select the best effect media combination, achieve greater and more effective communication, and follow up the media launch process and post-effect monitoring. Approval and implementation of the display of the medical examination center. 7. Operational management of emerging Internet WeChat and Weibo, increasing powder and maintaining user stickiness, the health industry has influence on the soft text of official micro-distribution, the release of promotional activities, and the release of corporate public relations. Daily management Manage the marketing team and conduct market training and guidance for members of the marketing department and employees of relevant departments. evaluating and motivating the work of team members. Sales management 1. Traditional B2B business model is more likely to use the market behavior to mine high-quality customers effectively. Such as h-root human resources exhibition, chamber of commerce, sponsorship activities, a list of public welfare HR salon. 2, On B2C model support, after consumer behavior analysis we team found that the focus of customer mining in the final consumer site - community, through the community property management cooperation model, the performance of the individual c-end performance is obvious. 3. By the influential the industry's Internet platform with a large base to seek medical products for 160 sales, and CITIC, PINGAN, and China Merchants' points are exchanged for the consignment products of the mall. The same time it has strong brand promotion effect. 4, Online micro-shop marketing, assisting individual sales.
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