My role with Westan focuses on driving the growth and expansion of a dynamic commercial solutions portfolio by representing and promoting leading brands in the industry. Key to the role is fostering strategic relationships and delivering tailored solutions with products such as Philips Professional Display Solutions, Videri signage, Kramer AV solutions, Fusion digital signage-as-a-service, Aurora LED solutions, Klipsch audio, Sonos commercial solutions, Verdanti mounting systems, Netgear networking, and Vogels brackets. Some of my duties include identifying new business opportunities, nurturing client partnerships, executing impactful sales strategies, and contributing to the achievement of revenue and market share objectives. Duties include: • Promoting and representing the commercial solutions portfolio, including leading brands such as Philips Professional Display Solutions, Sonos, and Aurora LED, at client meetings, events, and industry expos. • Building and nurturing strong, long-term relationships with key clients and partners, ensuring their needs are being met and fostering customer loyalty • Designing and executing sales strategies to drive market share growth, focusing on increasing brand awareness and achieving revenue targets. • Collaborating with clients to assess technical requirements, developing tailored solutions, and delivering high-quality proposals aligned with their goals • Organising and leading proof of concept (POC) activities to showcase the effectiveness and value of solutions to prospective clients. • Monitoring and analysing market trends, customer feedback, and competitor activities to identify opportunities and refining go-to-market strategies. • Working closely with vendors and technical partners to ensure optimal integration, performance, and end-user satisfaction for solutions. • Providing training and technical support to customers and internal teams to ensure effective implementation and utilisation of solutions. • Maintaining detailed sales reports and tracking KPIs to measure performance, identifying areas for improvement, and communicating results to stakeholders. • Staying informed about emerging tech.

My role with Tech Data focused on leading a dynamic sales team in executing strategic sales initiatives across Australia and New Zealand. Key to the role was demonstrating strategic leadership to achieve set targets, foster team development, and maintain competitive advantage in the market. Some of my duties included analysing sales forecasts and opportunities to improve conversion rates through collaboration with vendors, partners, and distributors, enhancing partner relations, working closely with the marketing team, managing vendor relationships and overseeing sales operations to address project delivery, credit issues, and customer escalations.

My role with Ricoh Australia focused on engaging with various clients to achieve sales revenue and unit targets in strategic product and service areas. Key to the role was maintaining strong sales skills including business justification, negotiation and closing. Some of my duties included supporting the senior management in increasing and advancing their portfolio, coordinating all proposal, quotation and tender responses ensuring that offer is compliant, innovative and punctually delivered, ensuring strategic and competitive advantages are proposed, managing sales pipeline and CRM management, conducting weekly sales meetings, providing coaching, training and development activities and ensuring adherence to Ricoh policy and procedures. Projects: • Quaker Oats – Office Upgrade (2019) - Managed the pre-design, project coordination, labour management and key stakeholder management. • Railtrain – National Collaboration Project (2018) - Provided solution design and the implementation of hardware and software through pre design, project management and training. Achievements: • Ricoh High Achiever (Meeting 110 percent plus of Target) | 2018 – 2019 • Ricoh Connect and Collaborate Sales Person of the Year | 2017 – 2018

My role with Tech Data focused on managing the strategic planning, account management, and the overall success of company's relationship with assigned client accounts. Key to the role was identifying opportunities and generating demand within an assigned sales territory. Some of my duties included supporting the development of distribution channel for the company's products such as data centre, cloud, security and networking, IOT and analytics, leading the implementations for the state and local accounts, managing the expansion of the existing relationship to achieve business profitability and revenue growth, identifying new business and acquiring new contacts, liaising and negotiating with new vendors, assisting business units in customer profiling, managing the deployment of product solutions, conducting market research and trends, implementing sales business model to key accounts and nurturing clients to ensure optimal deal performance and success.

My role with R Group International focused on facilitating the sale of hardware, software, and information and communications technology services to existing customers. Key to the role was building strong external and internal relationships through effective communication, influencing and collaborative networking skills. Some of my duties included managing sales of ICT services to existing account clients and identifying further sales opportunities within these accounts, managing customer satisfaction and retention, and coordinating the preparation and presentation of ICT sales proposals and managing projects. Project & Achievement: • Implemented cost-saving initiatives in the management of project budget of up to 100k. • United Equipment - Managed the deployment of UC and networking infrastructure including MS Teams Rooms.

My role with Rutledge Engineering focused on delivering the sales target across a range of products and services delivered by the business. Key to the role was exercising good business judgment and executing the selling process in a manner that is concise, compliant, professional, ethical, and persuasive. Some of my duties included working within a sales team and identifying and helping to secure new business, managing end-to-end sales process, offering end-to-end audio visual solutions, translating client's audio visual requirements into complete, robust systems, providing pre-sales design and concept creation, pre-qualifying leads and prospects, providing quotations and documentations, managing sales pipeline within the CRM, and liaising with third party / suppliers to negotiate best pricing for clients. Projects: • Perth Convention Centre – Digital Signage (2014) - Managed the end-to-end sales process of a network based digital signage solution. • NIB Stadium – In House Audio System (2013) - Identified relevant stakeholders and trade appointments post tender submission for the negotiating pricing and capability to relevant parties.

My role with CDM Optel focused on offering AV & IT solutions in a range of market sectors, including major sporting events, corporate events, expos and major community events. Key to the role was maintaining a high degree of attention to detail and practicing good communication skills. Some of my duties included driving sales growth in the private, government and educational sectors for a designated portfolio of audio visual and video conferencing products, managing tenders and business opportunities simultaneously, overseeing installations of AV & IT equipment in client's site, managing and organising casual and permanent staff, managing presentation and negotiation ensuring business objectives were met whilst building and maintaining strong relationships with prospects and customers, managing rental calendar, procuring multiple suppliers and securing new deals and increasing repeated sales through action-focused business acumen and key account management strategies.

My role with OPTALERT Australia Pty Ltd focused on identifying and developing new accounts from amongst target companies and ensuring they ensuring they join the growing list of highly satisfied customers. Key to the role was practicing strong relationship management and effectively communicating challenges and influencing a variety of stakeholders. Some of my duties included meeting and exceeding agreed sales targets by delivering new sales of Optalert device, system and reporting services within the market segment, promoting and supporting dealership channel, gathering customer information to deliver solutions through customer-led approach, negotiating agreements, completing monthly reporting and developing new sources of business through new channels and customers.