· Company strategy: Design Marketing strategy and agency process · Project management: Create the go to market model strategy, way of working for the business development team. · Strategic Marketing Leadership: Designed and implemented digital marketing strategies, achieving a increasing in web traffic and a boost in customer acquisition. · Omnichannel Campaigns: Orchestrated integrated campaigns leveraging SEO, SEM, and social media, leading to revenue growth. · Team Management: Led a team of marketers specialists, fostering collaboration and innovation. · Analytics and Reporting: Monitored performance metrics, enabling data-driven optimizations that enhanced ROI. · media, and display channels. Dive into CRM and website data to generate actionable insights, presented during monthly client reviews. · Goals Alignment: Drive paid and organic advertising campaigns, ensuring alignment with client objectives and market trends.

· Marketing Plan: Developed and executed annual Customer marketing plans for key product portfolios, aligning brand and sales strategies with consumer and shopper behavior insights to drive growth and profitability. · Cross functional collaboration: collaborated closely with diverse stakeholders and external agencies to analyze consumer and shopper behavior, utilizing data to inform strategic decisions and product activation plans. · Execution: Developed and implemented activation plans for the dark Portfolio, maximizing brand presence at key points of sale and ensuring consistent execution across channels enhanced customer engagement and boosted product visibility, contributing to portfolio growth and brand equity. · Customer-Centric Strategies: Developed and executed customer marketing initiatives that drove sales growth in key accounts. · Loyalty Program Design: Implemented a customer loyalty program that increased repeat purchases. · Trade Engagement: Partnered with distributors and retailers to enhance in-store visibility and promotional effectiveness. · Performance Metrics: Delivered measurable improvements, including a boost in customer retention and a increase in promotional ROI.

· Strategic Marketing Leadership: Developed brand and portfolio strategies based on trends, market development, consumer, customer, and competitor insights,driving a growth in brand awareness and revenue increase. · Product Launches: Spearheaded go-to-market strategies for [specific product categories], achieving [specific measurable results]. · Category and Shopper Insights: Applied shopper behavior analysis to optimize in-store activations,constantly analyzing consumers attributes and preferences. Analyzed and evaluated competitors' products to create selling features and benefits for Newbay increasing category profitability. · Commercial Collaboration: built secure relationships with customers for a win-win relationship maintained excellent relationships with broader company teams, especially the sales team, which relied on innovation and collateral to bring in new business leads. · P&L oversight: Gained a solid understanding of the P&L, especially margins, pricing, and business assumptions.

(BEVERAGE) · Led brand Strategy Development: Developed brand and portfolio strategies and executed promotional calendars to align global brand guidelines with local opportunities. · Managed ATL/BTL campaigns: Partnered with agencies to deliver impactful digital and offline activation, achieving measurable brand growth. · A&P Budget ownership: Optimized advertising and promotional spending to ensure cost-effective execution with high ROI. · P&L Oversight: Contributed to profit and loss management by aligning campaigns with financial objectives and tracking outcomes.

(Part-Time) · Multi-Channel Campaigns: Executed marketing initiatives across digital and traditional platforms, driving a increase in customer engagement. · Market Insights: Conducted market research to inform product development, resulting in the launch of Beauty Restore · Commercial Collaboration: built secure relationships with customers for a win-win relationship maintained excellent relationships with broader company teams, especially the sales team, which relied on innovation and collateral to bring in new business leads. · Events Management: designed distinguished sales promotion events to match different retailers.

· Leadership and Strategy: Established the trade marketing department, creating foundational processes for go-to-market strategies, sales training, and loyalty programs for Brand Diana Rice, a flagship product in Colombia. · Market Share Growth: Led initiatives that positioned Diana Rice as the market leader in Colombia, achieving a increase in household penetration and share of space in supermarkets. · Sales and Channel Development: Partnered with key retailers and distributors managed sales incentive programs to motivate and drive sales teams, ensuring alignment with brand and sales objectives. to enhance category leadership, resulting in growth in sales · volume(Supermarkets, Wholesalers, Convenience). · Managed BTL campaigns: Partnered with agencies to create and deliver impactful activation, achieving measurable brand and sales growth. · Consumer-Centric Promotions: Designed shopper campaigns that improved brand engagement, increasing purchase frequency. · Team Leadership: Directed a team of trade marketers and analysts, fostering a high-performance culture focused on results · CRM: Implemented customer loyalty and fidelization programs to strengthen client relationships and boost long-term sales results. · Comercial: Responsible for overseeing sell-out volumes, trade inventory management, and portfolio strategy to enhance brand image and market penetration. Monthly sales meeting and Trade Visit. · Budgeting: managed budget allocations and executed communication strategies to maximize ROI and brand consistency.

· Trade Strategy Development: Designed and implemented trade marketing plans for leading alcohol brands, resulting in a increase in sell-through rates, following the Diageo sales drivers. · Market Analysis: Customize activation plan for the key modern trade customers, as a result of a special shopper research and understanding their needs. · Retail Execution: Strengthened relationships with key retailers, enhancing promotional compliance. · Segmentation: Design and execute the On premise (bar- restaurant hotel) in Bogota, focus in diversified Diageo Portfolio according to consumers Brand targets. · Events: Customize brand execution of the national festivals and events calendar at the Retail channel. · Managed BTL campaigns: Partnered with agencies to deliver impactful activation, achieving measurable brand growth. · Distributor Relationships: Improved collaboration with distributors, boosting regional performance.Monthly sales meeting and Trade Visit. · Comercial: Responsible for overseeing sell-out volumes, trade inventory management, and portfolio strategy to enhance brand image and market penetration.

· Campaign Execution: Managed regional trade promotions for key brands, increasing in sales revenue. · Comercial: Carried out promotional activities to grow brand image and sales. · Perfect Store: Provided prominent display of the product, branded merchandise, and support to help the sales team · Tracking: Ensured consistent supply and availability of the product to the end consumer. · Managed BTL campaigns: Partnered with agencies to deliver impactful activation, achieving measurable brand growth.

· Execution: Present a prepare promotional activities aimed at increasing product demand among various supply chain partners to the sales team. · Tracking: Tracked and reported promotional activities to grow brand image and sales. · Report: Managed the weekly Balance Scorecard. · Managed ATL/BTL campaigns: Partnered with agencies to deliver impactful offline activation, achieving measurable brand growth. .

Shopper insights Market Research Consumer mindset Category development Marketing Strategy Marketing activation

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