• Spearheaded the +$35M Jobintech.Academy, a national project aimed at upskilling 15,000 learners with 100+ national and international partners, including universities and technical institutes. • Managed the project lifecycle, scaling from a Proof of Concept (POC) with 1,000 learners to full deployment (15,000), achieving a 75%+ employment placement rate. • Implemented AI-powered Learning Management Systems (LMS), improving learner engagement by 30% and completion rates by 25%. • Fostered strategic partnerships with key stakeholders in the Moroccan IT ecosystem, supporting Morocco’s growth as a startup destination.

• Assessed training needs through job analysis, performance evaluations, and management consultation to build training programs for FLO, a North American EV charging company. • Developed customized training focused on skill enhancement and operational efficiency, resulting in a 20% reduction in training time and improved learning retention. • Increased team productivity by 15% through targeted skills development in technical proficiency, project management, and process optimization. • Collaborated with senior stakeholders to ensure alignment with strategic goals and maximize training impact.

• Conducted business analysis to design training programs focused on business English, leadership, soft skills, and technical skills. • Designed and facilitated 20+ leadership workshops and business management seminars for executives, focusing on organizational psychology and performance optimization. • Provided coaching to 30+ executives, resulting in 95% client satisfaction and a 60% repeat business rate.

• Evaluated and recommended customer care and technology solutions for ACCOR Group to meet business objectives. • Trained English-speaking Agents at Levels 1, 2, and 3 and assisted with quality monitoring and coachingactivities. • Optimized customer service operations, improving efficiency by 20% and customer satisfaction by 35% through process enhancements and technology integration.

• Advised on strategic growth initiatives for clients, achieving 25% market share increases through organic and inorganic expansion, including M&A and market entry. • Implemented digital transformation strategies, introducing AI-powered tools and CRM systems, improving customer retention by 20%. • Developed turnaround strategies resulting in 15% cost reductions while enhancing productivity and profitability.

• Led neurocognitive research and EEG data analysis to assess athlete performance, contributing to peer-reviewed publications and presenting findings at Harvard Medical School. • Advanced research in sport psychology and mental toughness through data-driven insights, impacting training and performance outcomes.

• Conducted extensive market research on North African hardware and software industries, identifying trends and customer needs to guide strategic decisions. • Managed key accounts for brands like Apple, Microsoft, HP, Dell, Adobe, and Samsung, achieving territory sales growth through market penetration. • Led cross-functional meetings with sales, marketing, and product development to define project scopes and align business objectives with technical capabilities.

• Led planning and execution for international events, including Oracle OpenWorld and the North African Coatings Congress, promoting Morocco on the global stage.

Marketing and management

Commerce and communication