• Employed for Business Materials division of 3 main product line:- fibreglass insulation, extruded polystyrene and asphalt shingles roofing. Additional product line of mineral wool included in early 2015. • Handle and develop all product distributors and project partners in South East Asia and ANZ region including Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, Taiwan, Australia and New Zealand. • Responsible for achievement of sales volume, revenue and profitability goals. • Development of short term & long term plan for each individual country and product category. Implement marketing strategy in line to accomplish plan. • Execute all other business functions to ensure smooth operation. • Expansion into new emerging market. Success penetration into Myanmar. • New product development based on market needs. Page 1 • In May 2015 and Dec 2020, expansion of job scope into Composite division (fiberglassreinforcement) handling Australia & New Zealand and ASEAN region respectively. Wide spread of major customers in different countries of sales turnover of 12-15million USD.

• Sales & marketing of Architecture products in the South East Asia market. • Support marketing agents in the region to penetrate the market. • Presentation of products to Architects and owners. Draft up conceptual design proposal for designer consultant. • Specify and secure prestige project like Microsoft Data Centre, Medical Technology Hub, Meadjohnson Facility, Lanxess Manufacturing and Samsung Siltronics Extension. • Approached to join Owens Corning for better career advancement.

• Seconded from Capital Distributors (S) to set up the new subsidiary in Vietnam. • Handle all daily operations and in charge of profitability of company. • Hired and take charge for 10 staffs in sales, finance, administrations, logistics and marketing functions. Negotiation of outsource supplier for servicing and warehousing functions • Generate and implement strategies to penetrate KDK (electric & ventilation fan), Kadeka (wine chiiler & chest freezer) & Maytag (laundry) products into new market. Market share increase from 0 to 13.25% of the premium market within 2 years. • Achieve 24,122sets of KDK products, 268% above the business plan set by the brand principal in 2010. • Understand the culture of Vietnam to plan and execute all marketing activities. • Establish and develop the wholesaling and retailing distribution channel in Vietnam. Extended into project channel for construction projects. • Explore into other neighbouring countries like Cambodia, Myanmar and Laos. • Left to move back to Singapore after accomplishment of setting business foundation.

• Start off as Business Development Manager to develop a new area of B2B project business. Promoted to Sales Director in April 2007 for excellence results. • Establishment of project department with 3 staffs reporting. • Manage to successfully market hand dryer products into major projects Vivo City, Downtown East etc. • Establish and development of project sales department upon promotion to Sales Director. • Securing specifications and managing all projects including residential, commercial and government projects. • Handle all electrical materials and lighting retail dealer network. • Liaising and negotiating with all product principals in technical and commercial issues. • Cover export sales for other countries namely Maldives, Cambodia, Seychelles. • Assist Managing Director to manage Vietnam export business. • Achieve 160% of target in 2009, 158% of target in 2008 and 154% in 2007. • Seconded to Capital Marketing Vietnam. Page 2

• Setting up new ventilation subsidiary Robertson Ventilation International (RVI). • Hit yearly target set for in 2002. • Extend to handle the core business of roofing and wall cladding after change of ownership in year 2002. • Secure multi-million dollar project Tuas Power Station and many other like Cooper Cameron, Stelco Project in Maldives and Brunei Shell LNG. • Presentation of products to Owner, Architects and main contractors.

• Sales & marketing of exhaust system to all construction projects. • Promoted to Sales Manager from Sales Engineer within 6 months of employment. • Liaise and propose to M&E consultants and contractors. • Coordinate product manufacturing with Malaysia factory.

• Sales & marketing of exhaust system to all construction projects • In-charge of defence shelter equipment products sales • Liaise and propose to M&E consultants and contractors

• Sales of cleanroom equipments and instruments • Precision air condition Hiross sales development • Tender of new cleanroom and computer room set up Courses Attended